Marketing Chart: How Will the Emphasis of Your Marketing Team Change Over the Next Five Years?

For the 2013 Trends in Industrial Marketing research report, industrial marketers were asked to look ahead and tell how the emphasis of their marketing teams will change over the next five years.

The biggest shift will be a stronger focus on the customer followed by content creation and distribution, brand awareness and digital marketing initiatives.

emphasis change chart sm
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Charts Customer Relationships Industrial Marketing and Sales Marketing Strategy