The GlobalSpec power guide to industrial marketing
The $1 trillion Infrastructure Investment and Jobs Act (H.R. 3684) was signed into law on November 15, 2021. The funding provided through this law will impact an entire ecosystem of domestic manufacturing industries, from contractors and their subcontractors to architects and designers, to machinery and industrial equipment companies, to the companies that create and install... Continue Reading →
Many industrial marketers are deep into planning for 2022. If you haven’t started yet, now is the time, and we’ve got resources to help you. By beginning your planning process now, you can gather evidence to justify your expected expenditures, receive executive endorsement for your budget, and be ready to launch when the calendar changes.... Continue Reading →
Most industrial marketers are busy prioritizing their marketing investments for 2022. If you’re behind in getting started, it’s not that difficult to catch up when you follow this four-step process: Measure your marketing results in 2021 to dateUse ROI evidence to plan for 2022Account for special conditionsPrepare to justify your budget requests 1. Measure Your... Continue Reading →
The rise of the digital era has in many ways increased competition in the industrial sector and leveled the playing field between small and large companies. Smaller companies with a robust online presence have more opportunities than ever to attract an engineering audience, while larger companies can defend their brand and market positions. But one... Continue Reading →
Few of the leads you generate are sales-ready at the first contact with your company. Prospects might be anywhere in their buying cycle when contact is made and they typically have questions and concerns they need to be answered before they are ready to place an order. They might want to know more about your... Continue Reading →