What is the reason for all of the mixed messages surrounding SEO? The tactics required to achieve high search engine rankings are complex and ever-changing. The one thing that hasn’t changed is the importance of identifying and using the right set of keywords in your SEO efforts.
According to our 2010 Economic Outlook Survey, your prospects and customers use the Internet to do research, request price quotes, purchase parts/products, compare suppliers and perform other work-related activities. More and more, you need to get your online presence ready to attract attention and rank higher on search engines.
None of this may be news to you. There is plenty of buzz today around online marketing terminology such as SEO, keywords, web crawlers and search engine ranking. What most of us don’t understand is what this boils down to in terms of commitment, tactics and what the trick is to actually getting results.