Tag: integrated marketing

  • How Integrated and Multichannel Marketing Fit Together

    How Integrated and Multichannel Marketing Fit Together

    The terms integrated marketing and multichannel marketing are sometimes used interchangeably. It’s easy to see why: integrated marketing can include multiple channels and multichannel marketing can be integrated. Think of intersecting Venn diagrams: the two strategies overlap but are not exactly the same. The key takeaway is that integrated marketing and multichannel marketing create a […]