5 New Year’s Resolutions Worth Sticking To.

As marketing mavens, of course we can think of  more than five resolutions to stick to, but let’s be realistic. Change is tough.

#1 Spend less time planning and more time reviewing. Often, we get so wrapped up in what we need to do that we forget to understand the results of what we’ve already done.

#2 Synergize to optimize. Go out to lunch with your sales team on a regular basis. Stay fresh with what’s really being said out there.

#3 Make some mistakes. Get your hands dirty with testing new ideas. 

#4 Avoid repeating them. This will take some true reflection, but growth is the point.

#5 Wear the right shoes. Make sure that they look an awful lot like the pair your prospects and clients are wearing this year.

Share your resolutions with us. We need to go shoe shopping…..

Industrial Marketing and Sales Marketing, General

Survey Results Show Preparation For Growth

The 2010 GlobalSpec Industrial Indicators Survey provided some hopeful data about the industrial sector. 67 percent of industrial professionals stated that their company revenue is above or on target for 2010. The worst of the economic downturn appears to be over, with many companies now focusing on growth-oriented initiatives they were unable to support last year. For example:

  • 18 percent of industrial companies have increased headcount, compared to only five percent a year ago.
  • Almost twice as many companies have increased spending (13 percent) this year compared to a year ago (7 percent).
  • 15 percent of companies are increasing research & development spending, a 50 percent increase over last year.

What areas of business are beneficiaries of this growth-oriented spending? 47 percent of companies are focused on improving production efficiencies, 42 percent on quality and 39 percent on new product development.

In order to support the development of new products and improvement of production processes and quality control, companies will need to spend on components, parts and services in the second half of 2010. 71 percent of survey respondents stated that the component and services spending they directly purchase or influence will increase or remain the same in the second half of 2010 compared to the first half, indicating stable or increasing budgets.

The takeaway for suppliers and manufacturers is to continue to market or ramp up efforts so that their company, products and services can be found by customers and prospects. Be sure to include online marketing as an integral part of your marketing mix, as research has shown that over 90 percent of engineers use the Internet to locate suppliers, components and products.

Industrial Marketing and Sales Market Research Marketing, General

Five Reasons to Advertise in e-Newsletters

Industrial marketers looking to stretch every dollar in their marketing budget and invest in effective and measurable marketing programs should add e-newsletter sponsorships to their marketing mix. E-newsletter advertisements are a perfect complement to your e-mail marketing efforts.

Here are five reasons why e-newsletters are a smart marketing choice.

E-Mail Marketing Industrial Marketing and Sales Marketing, General