The GlobalSpec power guide to industrial marketing
Seventy-three percent of B2B companies have a content marketing strategy, according to “B2B Content Marketing – Budgets, Benchmarks, and Trends,” a research report produced by the Content Marketing Institute. Content marketing—a popular and effective marketing strategy—has taken on an even larger role since the beginning of the pandemic, when many in-person events and meetings were... Continue Reading →
The cardinal rule in content marketing is to engage your audience quickly. If you don’t, they will click away. It may seem ruthless, but this is the nature of a fast-paced world and short user attention spans. That’s why video content can be such an effective marketing tool. Good videos capture attention. They are faster,... Continue Reading →
The vast majority of web content is short: listicles of a few hundred words, Snapchats that disappear, tweets with character limits, web pages with more images than the copy. And yet, long-form content—typically 1,000 words or more—is extremely important to both industrial marketers and their audience of engineers and technical professionals. You might be able... Continue Reading →
The rise of the digital era has in many ways increased competition in the industrial sector and leveled the playing field between small and large companies. Smaller companies with a robust online presence have more opportunities than ever to attract an engineering audience, while larger companies can defend their brand and market positions. But one... Continue Reading →