GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
Account Based Marketing (ABM) has taken on an increasingly important role for industrial marketers to help generate revenue and increase ROI. ABM puts marketing and sales teams on the same page working together to target best-fit accounts, personalize the buying experience, turn prospects into customers, and strengthen long-term relationships. Companies seeking high-value customers might find... Continue Reading →
Industrial marketers are embracing Account Based Marketing (ABM) to supplement other demand generation strategies. With ABM, marketing and sales teams work together to target best-fit accounts, personalize the buying experience, and turn those prospects into customers. ABM can be as simple as one-to-one marketing and selling or as sophisticated as one-to-many with multiple prospects being... Continue Reading →