GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
Many industrial marketers are deep into planning for 2022. If you haven’t started yet, now is the time, and we’ve got resources to help you. By beginning your planning process now, you can gather evidence to justify your expected expenditures, receive executive endorsement for your budget, and be ready to launch when the calendar changes.... Continue Reading →
Research from the Content Marketing Institute (CMI) states that 55 percent of content marketers rate their organization’s overall level of content marketing success in the past 12 months as moderately successful, with 29 percent saying they have been very or extremely successful. Despite those successes, content marketers still grapple with a number of challenges. Here... Continue Reading →