Many industrial marketers have invested in technology, equipment, and training to produce and host their own webinars. Given that the coronavirus pandemic has forced many in-person events to be canceled and replaced with online options, it makes sense marketers are running their own webinars to connect with customers and prospects. Webinars are experiencing a renaissance... Continue Reading →
Industrial marketers are becoming more adept at producing the technical and educational content engineers are looking for. This audience also needs information about a company that will build a sense of trust to help reassure them during these challenging times. One way you can give engineers confidence about buying from your company is to align... Continue Reading →
This dilemma created by a shifting engineering workforce offers marketers an opportunity to become a valuable contributor in helping their customers preserve institutional knowledge.
That same concept is applicable to content marketing when you put in motion an integrated strategy that the support of social media and search engine marketing.
One key benefit of a content marketing strategy is that it supports your SEO efforts by helping to grow organic web traffic. Content can be a great ally to SEO if your content strategy includes:
Many industrial marketers are worried, but if search engine optimization (SEO) has been part of your marketing practice, we don’t think the change should negatively impact your rankings, even though some media outlets are raising warning flags.
The pandemic has impacted many professions and industries, including engineers working in the industrial and manufacturing sectors. But engineers have long demonstrated they are a smart and resilient bunch—they have jobs to do and find ways to get them done, pandemic or not.
Most industrial marketing and sales professionals know that engineers have moved online to complete much of their buying process.
We were not able to answer all of the fantastic questions posed by attendees during our live webinar, but have since tackled them all. We thought you might be interested in reading through the full Q&A, so that you can glean information to help inform your own industrial marketing efforts.