Why You Should Still Outsource Some Webinars

Many industrial marketers have invested in technology, equipment, and training to produce and host their own webinars. Given that the coronavirus pandemic has forced many in-person events to be canceled and replaced with online options, it makes sense marketers are running their own webinars to connect with customers and prospects. Webinars are experiencing a renaissance... Continue Reading →

How the Pandemic Has Impacted Engineers

The pandemic has impacted many professions and industries, including engineers working in the industrial and manufacturing sectors. But engineers have long demonstrated they are a smart and resilient bunch—they have jobs to do and find ways to get them done, pandemic or not.

Your Most Asked Questions About the State of Marketing to Engineers

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to Engineers Research Findings live webinar.

We were not able to answer all of the fantastic questions posed by attendees during our live webinar, but have since tackled them all. We thought you might be interested in reading through the full Q&A, so that you can glean information to help inform your own industrial marketing efforts.

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