Video and the Industrial Marketing Star

Two-thirds of engineers now use YouTube or other video-sharing websites for work-related purposes, as reported in the upcoming “2017 Digital Media Use in the Industrial Sector” survey. If video isn’t yet part of your marketing campaigns, now’s the time to get the camera rolling. According to the “B2B Content Marketing” research report published by the... Continue Reading →

Are You Generating the Right Kind of Leads?

For most marketers, generating leads is their number one priority. Without leads, there won’t be many sales, and without sales . . . well, you know what happens next. However, it’s not enough to simply produce an impressive volume of leads and toss them over to your sales team. Any seasoned salesperson will tell you... Continue Reading →

The Story of Content Marketing in Five Statistics

The results are in! Content Marketing Institute recently released the research report, “Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.” Sponsored by Engineering360 Media Solutions, the report proclaims: “In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results reveal the most progress they’ve made thus far. The fact... Continue Reading →

Native Advertising: How to Do it Right

Although nearly everyone with an internet connection has seen a native ad, not everyone knows what they are. As an industrial marketer, you probably already know that native advertising is a company-sponsored article that is designed to look just like the other content of the publication in which it’s featured. Native advertising is proven to... Continue Reading →

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