Engineers have always found value in webinars as a way to learn and engage with suppliers. The value of webinars has only increased since the start of the pandemic, but even as in-person events begin to return, webinars have maintained their position of strength. Webinars are one of the top ways engineers maintain and advance... Continue Reading →
With marketers everywhere suddenly turning their attention to webinars, and engineers seeking out webinars as an educational and informational resource, you need to up your game to stand out, keep your audience engaged, and show your company and brand in a positive light. How do you do it?
Because an online event may be the only first impression a prospect gets of your company, it's more important than ever to modernize your webinar experience and drive deeper engagement. Here are some tips for creating a successful webinar.
Webinars are one of those marketing tactics that can keep on giving. You host the live event, and afterward you can offer a packaged version of the webinar for on-demand viewing.
Historically, webinars have provided strong demand opportunities, brand building, and the ability to engage your target audience and establish thought leadership in the industry.
We’ve all heard “facts” about B2B marketing that are based on misconceptions or assumptions. You might have read or heard that something is true when in fact research data or your own analysis can prove that it’s not. Basing your marketing decisions on myths can lead to subpar results. To help you improve your marketing... Continue Reading →