Follow These Steps to Create Better and More Effective Landing Pages

Industrial marketers invest a lot of effort and resources into multichannel campaigns to drive customers and prospects to landing pages. In some ways, landing pages are simple, because they have only one goal: conversion. The overall purpose of a landing page is to entice your prospect to complete a form. But earning conversions can be a challenge when prospects are hesitant to hand over information about themselves in exchange for your offer of a whitepaper, webinar, or other content. Your job is to build enough trust and provide enough value that this exchange of information is a no-brainer for your prospect. Here’s how:

What Engineers Want from Your Website

For any industrial company, your website is your most important marketing asset. With engineers conducting the majority of their buying research online before contacting your company, a prospect is sure to visit your website in hopes of discovering information they are looking for.

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