Industrial marketers invest a lot of effort and resources into multichannel campaigns to drive customers and prospects to landing pages. In some ways, landing pages are simple, because they have only one goal: conversion. The overall purpose of a landing page is to entice your prospect to complete a form. But earning conversions can be a challenge when prospects are hesitant to hand over information about themselves in exchange for your offer of a whitepaper, webinar, or other content. Your job is to build enough trust and provide enough value that this exchange of information is a no-brainer for your prospect. Here’s how: