Engineers are Embracing YouTube—So Should You

We’ll come right out and just say it: if your business isn’t using YouTube as a marketing channel, you probably should be. The just-published report, “2022 State of Marketing to Engineers,” from GlobalSpec and TREW Marketing, shows that 80 percent of engineers say YouTube is valuable to them when seeking information on the latest engineering technologies, industry trends, and products.

Video Content that Engineers Value

The cardinal rule in content marketing is to engage your audience quickly. If you don’t, they will click away. It may seem ruthless, but this is the nature of a fast-paced world and short user attention spans. That’s why video content can be such an effective marketing tool. Good videos capture attention. They are faster,... Continue Reading →

Video and the Industrial Marketing Star

Two-thirds of engineers now use YouTube or other video-sharing websites for work-related purposes, as reported in the upcoming “2017 Digital Media Use in the Industrial Sector” survey. If video isn’t yet part of your marketing campaigns, now’s the time to get the camera rolling. According to the “B2B Content Marketing” research report published by the... Continue Reading →

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