GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
Many suppliers and manufacturers are confronting significant supply chain challenges. Some are having trouble finding needed parts. Some may be dealing with labor shortages; others are facing lengthy shipping delays. In turn, making sales and fulfilling orders has become difficult in the short term. It’s understandable if companies are tempted to pull back on advertising... Continue Reading →
Most industrial marketers are busy prioritizing their marketing investments for 2022. If you’re behind in getting started, it’s not that difficult to catch up when you follow this four-step process: Measure your marketing results in 2021 to dateUse ROI evidence to plan for 2022Account for special conditionsPrepare to justify your budget requests 1. Measure Your... Continue Reading →
One of the most important and stressful responsibilities for a marketing team is supporting a new product launch. Everyone is excited about the upcoming product. Your colleagues and managers are hoping for a big impact. The whole company is looking at their marketing to create a buzz at launch time. Obviously, the worst possible thing... Continue Reading →
As a marketer, you likely have long-term relationships with many seasoned engineers who are in leadership roles and in a position to influence decisions and make purchases. You’re probably comfortable communicating with this engineer. They are likely comfortable with your brand and know what you stand for. These engineers are the strongest advocates for your... Continue Reading →
Establishing your company as a thought leader provides benefits beyond what a marketing or advertising program can deliver on its own. As a thought leader, your company will gain credibility in the market and become a trusted adviser and partner. Potential customers will gravitate toward your products and services. Journalists will seek you out... Continue Reading →