GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
We’ll come right out and just say it: if your business isn’t using YouTube as a marketing channel, you probably should be. The just-published report, “2022 State of Marketing to Engineers,” from GlobalSpec and TREW Marketing, shows that 80 percent of engineers say YouTube is valuable to them when seeking information on the latest engineering technologies, industry trends, and products.
That same concept is applicable to content marketing when you put in motion an integrated strategy that the support of social media and search engine marketing.
Manufacturing marketers are taking a more strategic approach with their content marketing and are gaining confidence in communicating complex content. In addition, many are reporting success with their overall approach to content marketing, according to the research report “Manufacturing Content Marketing 2020: Benchmarks, Budgets and Trends” produced by the Content Marketing Institute and sponsored by IEEE GlobalSpec. One key area covered in the report is content creation and distribution. Manufacturers were surveyed about their processes, and the results reveal a number of best practices manufacturers should adopt to help improve their content marketing efforts in 2020.
Industrial marketers have embraced social media marketing over the past few years and the trend is likely to continue. Seventy percent of manufacturers said they increased their use of social media for content marketing purposes compared to just one year ago.
Check out our best advice how to incorporate video into your social media marketing strategy.
Follow these five best practices to build and maintain a strong brand and greater awareness through social media:
Social media has solidified its place as an established marketing channel in the industrial sector. Social media posts are the leading type of content that manufacturing marketers rely on for content marketing purposes, with a 92 adoption rate.
We’ve all heard “facts” about B2B marketing that are based on misconceptions or assumptions. You might have read or heard that something is true when in fact research data or your own analysis can prove that it’s not. Basing your marketing decisions on myths can lead to subpar results. To help you improve your marketing... Continue Reading →