Category: Social Media

  • Engineers are Embracing YouTube—So Should You

    Engineers are Embracing YouTube—So Should You

    We’ll come right out and just say it: if your business isn’t using YouTube as a marketing channel, you probably should be. The just-published report, “2022 State of Marketing to Engineers,” from GlobalSpec and TREW Marketing, shows that 80 percent of engineers say YouTube is valuable to them when seeking information on the latest engineering technologies, industry trends, and products.

  • Use the Content Marketing Ripple Effect to Your Advantage

    Use the Content Marketing Ripple Effect to Your Advantage

    That same concept is applicable to content marketing when you put in motion an integrated strategy that the support of social media and search engine marketing.

  • Content Creation and Distribution: 5 Best Practices for 2020

    Content Creation and Distribution: 5 Best Practices for 2020

    Manufacturing marketers are taking a more strategic approach with their content marketing and are gaining confidence in communicating complex content. In addition, many are reporting success with their overall approach to content marketing, according to the research report “Manufacturing Content Marketing 2020: Benchmarks, Budgets and Trends” produced by the Content Marketing Institute and sponsored by IEEE GlobalSpec. One key area covered in the report is content creation and distribution. Manufacturers were surveyed about their processes, and the results reveal a number of best practices manufacturers should adopt to help improve their content marketing efforts in 2020.

  • Social Media Dos and Don’ts for Industrial Marketers

    Social Media Dos and Don’ts for Industrial Marketers

    Industrial marketers have embraced social media marketing over the past few years and the trend is likely to continue. Seventy percent of manufacturers said they increased their use of social media for content marketing purposes compared to just one year ago.

  • Why Video and Social Media Are a Perfect Match

    Why Video and Social Media Are a Perfect Match

    Check out our best advice how to incorporate video into your social media marketing strategy.

  • 5 Tips for Building Your Brand on Social Media

    Follow these five best practices to build and maintain a strong brand and greater awareness through social media:

  • How to Freshen Up Your Social Media Marketing

    How to Freshen Up Your Social Media Marketing

    Social media has solidified its place as an established marketing channel in the industrial sector. Social media posts are the leading type of content that manufacturing marketers rely on for content marketing purposes, with a 92 adoption rate.

  • Five Marketing Myths Debunked

    Five Marketing Myths Debunked

    We’ve all heard “facts” about B2B marketing that are based on misconceptions or assumptions. You might have read or heard that something is true when in fact research data or your own analysis can prove that it’s not. Basing your marketing decisions on myths can lead to subpar results. To help you improve your marketing […]