A lot of work goes into putting a web-site together: content creation, page design, and site architecture are all important elements. One element that may seem obvious but is often overlooked is the URL for each page. In his article URL Best Practices and Guidelines Reminder, Jody Nimetz of Enquiro Search Solutions Inc. offers a list of best practices to consider when creating and or revising the URL's for your site. Jody Nimtez is an on-line marketing specialist who offers tips and advice on his blog Marketing Jive.
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Search Engine Optimization (SEO) can help your company’s Web pages rise higher in the search engine results for specific keyword searches. Done correctly, SEO can help you attract motivated prospects to your Web site in real time as they search online for products and services like those you offer.
Engaging in some level of SEO will be of benefit to most companies. Your level of involvement depends on your goals, expertise and resources. Some simple yet effective SEO techniques can be performed with limited expertise and resources, while other, more complex techniques require SEO experts and technical skills.
Here are 10 SEO tips that most industrial marketers should be able to execute without too much strain on their resources.
While building content for your site is an important optimization strategy; you can't count on content to purely drive traffic.
Justilien Gaspard, an independent consultant who focuses on organic search, has written a series of articles on building newsworthy content. In the this week's article, Create Something Newsworthy, Part 3 — Promotions he offers tips to promote your content.
He began the series with Create Something Newsworthy — Branding, Marketing, Links and continued it in his post Create Something Newsworthy, Part 2 — Testing.
Optimizing title pages can help Web sites rank higher in search engine queries, but what should you do if the keyword or phrase being targeted has both singular and plural terms such as “Industrial Automation Consultant” vs. “Industrial Automation Consultants”?
Michael Gray who has been active in web development and website management for over ten years and is a regular contributor to Search Engine Land. In his article How To Optimize Your Page Titles For Singular & Plural Terms he provides some tips on creating titles and changing the order of words in a sentence to include both singular and plural versions of a keyword in order to optimize pages for ranking in search results.
If you are responsible for search engine marketing within your company, it can sometimes feel overwhelming to stay on top of the latest changes to algorithms on major search engines, especially Google.
Aaron Wall is a search engine marketing expert who writes the blog SEOBook. In his post Google's New Search Engine Rankings Place Heavy Emphasis on Branding he helps explain the latest changes to Google's algorithm, and provides a helpful history of prior changes as well.
This change emphasizes the need to maintain your company's messaging and brand throughout the site. Being aware of the technology behind search is useful, but we should never forget the importance of content.