And a new white paper available for download
Search Engine Optimization (SEO) can help your company’s Web pages rise higher in the search engine results for specific keyword searches. Done correctly, SEO can help you attract motivated prospects to your Web site in real time as they search online for products and services like those you offer.
Engaging in some level of SEO will be of benefit to most companies. Your level of involvement depends on your goals, expertise and resources. Some simple yet effective SEO techniques can be performed with limited expertise and resources, while other, more complex techniques require SEO experts and technical skills.
Here are 10 SEO tips that most industrial marketers should be able to execute without too much strain on their resources.