GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
One key benefit of a content marketing strategy is that it supports your SEO efforts by helping to grow organic web traffic. Content can be a great ally to SEO if your content strategy includes:
Many industrial marketers are worried, but if search engine optimization (SEO) has been part of your marketing practice, we don’t think the change should negatively impact your rankings, even though some media outlets are raising warning flags.
Generating qualified traffic is the heartbeat of all search engine marketing efforts. Whether it’s by the means of search engine optimization (SEO) or pay-per-click (PPC), appearing near the top of search engine results pages (SERPs) is every marketer’s goal. So which tactic is better—SEO or PPC? The short answer is that both SEO and PPC... Continue Reading →
Google regularly updates its SEO algorithm, which means industrial marketers must stay on top of their SEO tactics to perform better on search engine result pages for their chosen keywords. SEO practices that worked a couple years ago may now be ineffective.
Search Engine Optimization (SEO) is a constantly growing and evolving marketing tactic. It requires industrial marketers to employ traditional methods such as optimizing pages for keywords and building links, but today more than ever, making high-quality content available counts for a lot in search engine rankings. Recently, the Marketing Maven conducted a brief, five-question SEO... Continue Reading →
Still, there are some basic SEO tactics that almost every industrial company should deploy to help improve their rankings. Let’s look at each one of these in turn and how they can help improve your SEO rankings.