SEO Versus Paid Search: Which is Better?

Generating qualified traffic is the heartbeat of all search engine marketing efforts. Whether it’s by the means of search engine optimization (SEO) or pay-per-click (PPC), appearing near the top of search engine results pages (SERPs) is every marketer’s goal. So which tactic is better—SEO or PPC? The short answer is that both SEO and PPC... Continue Reading →

The Latest SEO Tips for Industrial Marketers

Google regularly updates its SEO algorithm, which means industrial marketers must stay on top of their SEO tactics to perform better on search engine result pages for their chosen keywords. SEO practices that worked a couple years ago may now be ineffective.

The State of SEO in Industrial Marketing

Search Engine Optimization (SEO) is a constantly growing and evolving marketing tactic. It requires industrial marketers to employ traditional methods such as optimizing pages for keywords and building links, but today more than ever, making high-quality content available counts for a lot in search engine rankings. Recently, the Marketing Maven conducted a brief, five-question SEO... Continue Reading →

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