GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
The terms integrated marketing and multichannel marketing are sometimes used interchangeably. It’s easy to see why: integrated marketing can include multiple channels and multichannel marketing can be integrated. Think of intersecting Venn diagrams: the two strategies overlap but are not exactly the same. The key takeaway is that integrated marketing and multichannel marketing create a... Continue Reading →
The widespread shortage of technical and engineering skills has been exasperated further by the pandemic. Even though some companies have been forced to downsize due to the pandemic, the demand for engineering talent still far exceeds supply, according to research from Terminal, a company that builds remote engineering teams for its clients. Likely none of... Continue Reading →
The rise of the digital era has in many ways increased competition in the industrial sector and leveled the playing field between small and large companies. Smaller companies with a robust online presence have more opportunities than ever to attract an engineering audience, while larger companies can defend their brand and market positions. But one... Continue Reading →
Follow these tips to ensure your company can successfully compete in a multichannel marketing environment:
Most industrial marketers are familiar with the terms push and pull marketing. Others use the phrases outbound and inbound marketing, or creative and directional. Whatever their names, these two types of marketing are essential to your success. Though they are different, creative and directional advertising must work together to form an integrated marketing strategy. As... Continue Reading →