GlobalSpec Marketing Resources
The GlobalSpec power guide to industrial marketing
Most manufacturing marketers craft a marketing strategy for each new year. The “Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends” research report by the Content Marketing Institute found that 78 percent of survey respondents now have a content marketing strategy.
The leading marketing challenge is a lack of marketing resources—in terms of dollars, people and time. It’s up to marketers to find ways to stretch their budget and meet their marketing goals. Here’s what you can do.
So here are six summertime marketing tips, three for connecting with customers and three for your internal marketing operations.
If you’re faced with a program that’s not meeting expectations, you might be tempted to cancel the campaign and cut your losses. On the other hand, you might hang in there and hope performance improves. A third option is to make changes to the program midstream and see if that helps.
The industrial audience uses search tools, email, product directories, supplier websites and other “traditional” digital media for their product research. So, can influencer marketing work for industrial companies?
Making smaller tweaks to creative or campaigns can often extend the life of your marketing programs and keep them performing well.
Here are five things you can get started on right now to make your second-half marketing programs shine.
Many companies use the summer months to gear up marketing programs for a second half revenue push. They’re generating new engagement opportunities, nurturing existing leads and creating new content.
Engineers and other technical professionals have more discovery resources at their disposal than ever before. They are exposed to more suppliers in their search for products, services, and information.
That makes your job harder, but you can rise above your competitors. Here’s how.
Studies have shown that 70 percent of new business can come from long term leads. To have a high rate of success at converting long term leads, companies must be able to optimize these five important lead nurturing processes. 1. Align marketing and sales teams Lead nurturing requires buy-in from both your sales and marketing... Continue Reading →