Your Favorite Articles of the Year


In 2017, you showed us that you like numbers: the top article offered “five” marketing myths that we debunked. Your next favorite was “three” marketing mistakes to avoid. If you read the Maven regularly you know you’ll get this type of quick-hitting, yet well-researched and practical marketing advice. The third most popular article was about sustaining and growing your email marketing list.

Take a look – we believe you’ll still find them valuable on a second reading. In the coming year, we look forward to offering you more marketing expertise. All of us at the Marketing Maven wish you the best both personally and professionally in 2018.

1. “Five Marketing Myths Debunked”

We’ve all heard “facts” about B2B marketing that are founded on misconceptions or assumptions. Basing your marketing decisions on myths can lead to subpar results. To help you improve your marketing effectiveness, here are five common marketing myths. Don’t believe them.

Read: “Five Marketing Myths Debunked.”

2. “Don’t Make These Three Marketing Mistakes”

As if there were only three possible mistakes! But these are big ones. Marketing in the industrial sector is increasingly complex. You must allocate a limited budget across multiple channels in order to best connect with customers and prospects. It can be a daunting process, and errors are often made. Here’s how to avoid three of the biggest mistakes.

Read: “Don’t Make These Three Marketing Mistakes.”

3. “List Health Practices for Maintaining an Engaged Audience”

Your house email list can be gold or fool’s gold, depending on how you mine it. GlobalSpec’s own Linda Uslaner, Director of Product Management, was interviewed for eMarketer’s latest report “Email Marketing Benchmarks 2017.” She points out several ways GlobalSpec is strengthening its lists to drive performance and  improve metrics. You can too.

Read: “List Health Practices for Maintaining an Engaged Audience.”

Marketing Roundup

Marketing Roundup for March 14, 2014

Here are some of the more insightful and informative blog posts and articles we came across this week. If you have others to share, post them in the comments section below.

Happy Reading!

Would You Rather be Social or Interesting?
Should your marketing be social or interesting? Or, perhaps, both?

Who Says Email Marketing Trumps Social Media? Marketers Do.
Email still trumps social media. Not convinced? Then read this article from and you’ll know why.

Five Types of Winning Marketing Content
Search Engine People
Some good ideas on content to include in your marketing.

Delight! How to Get it in Your Content Marketing
Here’s what you can do to delight your prospects and customers with content marketing.

Taming the Social Media Marketing Beast
Social media is unrivaled in its power to publish, market and communicate to a global community in real time. So how do you manage it effectively?

How To Set Measurable Goals for Your Social Media Marketing
If you’re asking yourself, “how do I measure my efforts on social media?” Here are some great answers.

What’s the One Most Important Skill for a Content Marketer?
Top Rank Online Marketing
You need an array of digital marketing skills to be successful but one stands above the rest.

5 Techniques for Generating Content Ideas
Search Engine People
You need to create fresh, relevant content on a consistent basis. But how can you do that without running out of ideas? Here are some techniques to get your creativity flowing.

Content Marketing Marketing Roundup Social Media

Marketing Roundup for March 7, 2014

Here are some of the more insightful and informative blog posts and articles we came across this week. If you have others to share, post them in the comments section below.

Happy Reading!

Be the Content Tortoise, not the Hare
Good tips on measuring the success of a long-term content marketing strategy.

4 Steps to Building an Engaging Presence on Social Media
Social Media Examiner
If you can master the first step, the rest of the process will be much easier.

Creating Content For Your Users That Will Also Get You Links
Search Engine Land
How to develop content for your customers that will also attract a broader audience including your prospects.

5 Reasons to Start Content Marketing Now
Ragan’s PR Daily
If you haven’t already (and why haven’t you?), here are some good reasons to start content marketing now.

The One Mistake Standing Between You and Successful Content Marketing
Content Marketing Institute
There is one mistake that marketers make that keeps them from producing successful content marketing. The good news is, it’s easy to fix.

Marketing Roundup

Marketing Roundup for February 28, 2014

Here are some of the more insightful and informative blog posts and articles we came across this week. If you have others to share, post them in the comments section below.

Before we get to the articles, be sure to download your complimentary copy of our latest research report Social Media Use in the Industrial Sector. Get key findings into how technical professionals use these channels for work and recommendations on making the best use of your social media initiatives.

Happy reading!

B2B Content Marketing Doesn’t Have To Be Boring
Is content marketing a challenge because you think your products are “boring?” Think again.

Essential Digital Marketing Skills for Content Marketers in 2014
Top Rank Online Marketing Blog
A few key skills that individuals and organizations need to stand out in 2014 and beyond.

Marketing Roundup

Marketing Roundup for January 10, 2014

Here are some of the more insightful and informative blog posts and articles we came across this week. If you have others to share, post them in the comments section below. Happy reading!

5 Top Tips for Content Marketing Success
Will this be year that content is used to build engaged communities rather than as a bullhorn? Either way, follow these tips to stay ahead of the pack.

Is Your B2B Content Tipping the Effort Scale?
Social Media Today
While you may be selling complex equipment and components, that doesn’t mean your content should be hard to understand.

Marketing Metrics To Embrace & Ignore
Marketing Land
A blessing and a curse for modern marketers is the access to tons of data. But what metrics are worth tracking? Fortunately there’s just one deciding factor.

6 Tips for Promoting Your Great Content with Advertising
Content Marketing Institute
You put a lot of time and effort into your content. Distributing it for free on your blog and through social networks is great. But sometimes paid advertising can ramp up the volume of activity around your content.

5 Marketing Goals to Achieve by 2015
Take the next steps with your inbound marketing efforts and look to attain these goals over the next 12 months.

Why You Should Discuss Content Marketing Strategy Before Tactics
Content Marketing Institute
Have you created a content marketing strategy? If not, not be surprised if your efforts fail.

The Perils and Pearls of Thought Leadership
Social Media Today
To stake out an effective thought leadership position in your industry you may have to move out of your comfort zone and take a few risks.

What are You Actually Trying to Achieve with Video Marketing?
SiliconCloud’s Digital Marketing Blog
Good question. For the answer, you need to ask yourself a series of other questions about strategy, goals and expectations.

How Does Your B2B Brand Reflect On Your Buyers?
Marketing Interactions
What does creating emotional connections with buyers really mean in the B2B world? And does your brand carry its weight in building those relationships?

Marketing Roundup