Since the beginning of the coronavirus pandemic, people worldwide have experienced the effects of supply issues. Here at GlobalSpec, we were curious about how it has impacted industrial marketers specifically, so we conducted a survey.
Almost everyone around the world has been impacted by the coronavirus, and engineers are no exception. In the forthcoming “2021 Pulse of Engineering” survey, GlobalSpec asked engineers three key questions about the coronavirus. Here are their responses.
To successfully connect and communicate with your target audience, you must know the habits, mindset, and working conditions of engineers. To this end, many manufacturers invest time and resources into conducting research and building customer personas.
The industrial audience uses search tools, email, product directories, supplier websites and other “traditional” digital media for their product research. So, can influencer marketing work for industrial companies?
You can learn a lot surveying your customers and prospects: how satisfied they are, how well your products and services meet their needs, how to best connect with them, which competitors are formidable and much more. It’s easy to conduct an online survey in the digital age, with many free survey tools available to you.... Continue Reading →
Buyer personas are like imaginary friends. They’re not real, but they serve a real purpose. Just as imaginary friends can offer companionship and stimulate creative thinking, buyer personas can help you significantly improve the results of your marketing efforts.
The results of market research can help you prioritize marketing investments, improve products, create more effective content, fend off competitors and more. If you have goals or challenges in any of these areas, you likely want to invest in market research.
Unless you’ve been hiding under a rock, you’ve heard that engineers and technical professionals rely heavily on content to make informed purchasing decisions. New research underscores this fact: 92 percent of engineers responding to a GlobalSpec and TREW Marketing survey said they are more likely to do business with companies that regularly produce new and... Continue Reading →
GlobalSpec's own Linda Uslaner, Director of Product Management, was interviewed for eMarketers latest report "Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance." You can view the entire report here. Sustaining and growing subscriber lists is another aspect of email marketing that’s also improved. A July 2016 poll from software services... Continue Reading →
The results are in! Content Marketing Institute recently released the research report, “Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.” Sponsored by Engineering360 Media Solutions, the report proclaims: “In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results reveal the most progress they’ve made thus far. The fact... Continue Reading →