Category: Lead Management

  • Lead Nurturing Tips for 2021

    Lead Nurturing Tips for 2021

    Few of the leads you generate are sales-ready at the first contact with your company. Prospects might be anywhere in their buying cycle when contact is made and they typically have questions and concerns they need to be answered before they are ready to place an order. They might want to know more about your […]

  • Lead Nurturing Simplified: 5 Core Principles

    Lead Nurturing Simplified: 5 Core Principles

    A prospect could be anywhere in their buy cycle when they first reach out to your company, but few of them are ready to make a purchase decision at that point. That’s why lead nurturing is so essential to your marketing success. You must be able to keep your prospects interested, encourage them along their buying journey, and pass them off to your sales team when appropriate. That’s lead nurturing in a nutshell.

  • Steps to Setting Up a Lead Nurturing Campaign

    Steps to Setting Up a Lead Nurturing Campaign

    Follow these steps to set up a successful lead nurturing campaign:

  • GDPR is an Opportunity to Market More Effectively

    GDPR is an Opportunity to Market More Effectively

    Whether or not you have subscribers from the European Union in your database, you should implement a number of best practice

  • Five Guidelines for Nurturing Leads

    Studies show that 70 percent of new business can come from prospects that are in the early stages of their buy cycles when they first come in contact with your company, but are not yet ready to engage with sales or make a purchase decision. We call these longer-term prospects nurture-ready contacts. One definition of […]

  • Two of the Best Ways to Measure Lead Quality

    It’s not enough for industrial marketers to generate leads for their sales team—their ultimate goal is customer acquisition, as marketers themselves report year after year in the GlobalSpec Industrial Marketing Trends survey. Marketers must provide sales not just with leads, but high-quality, motivated leads that have a high probability of turning into customers. The remainder […]

  • 5 Lead Nurturing Staples to Drive Sales

    Studies have shown that 70 percent of new business can come from long term leads. To have a high rate of success at converting long term leads, companies must be able to optimize these five important lead nurturing processes. 1. Align marketing and sales teams Lead nurturing requires buy-in from both your sales and marketing […]

  • Are You Generating the Right Kind of Leads?

    For most marketers, generating leads is their number one priority. Without leads, there won’t be many sales, and without sales . . . well, you know what happens next. However, it’s not enough to simply produce an impressive volume of leads and toss them over to your sales team. Any seasoned salesperson will tell you […]