Category: Industrial Marketing and Sales

  • How to Connect with Younger Engineers

    As a marketer, you likely have long-term relationships with many seasoned engineers who are in leadership roles and in a position to influence decisions and make purchases. You’re probably comfortable communicating with this engineer. They are likely comfortable with your brand and know what you stand for. These engineers are the strongest advocates for your […]

  • Why You Should Take Time for a Mid-Year Marketing Checkup

    Believe it or not, you’ve been executing your 2017 marketing plan for six months. How’s it going? Whether you’re floundering or charging full steam ahead, we recommend you perform a mid-year marketing checkup. A mid-year checkup will help you take steps to keep your marketing plan healthy and on course. You’ll discover what’s working, what’s […]