What are the Best Practices for Marketing to the Industrial Sector?

 No one would argue that the Internet has changed the very fabric of life, not to mention business-to-business marketing. But you can’t simply market to the industrial and manufacturing sector that way you would other industries. This space has its own set of challenges and demands.

So how do you approach marketing to this audience? Join us on Tuesday, August 24th at 11:00am EST for Marketing to the Industrial Sector: Building a Better Online Strategy. This webinar will focus on online marketing and how it relates to industrial markets.

Specifically the presentation will cover the industrial buy cycle, how the Internet has affected buying, how the industrial space is a unique audience to address with online marketing, and what leading-edge best practices can bring marketing outreach in the industrial space to the next level. Register today!

Events Marketing, General

PGC President Says Online Receives Bulk of Marketing Funds

Parameter Generation & Control (PGC), headquartered in North Carolina, specializes in humidity control chambers and environmental chambers by providing precise relative humidity and temperature control with walk-in rooms, reach-in chambers, and relative humidity generators to serve existing structures.

Recently, PGC President Clay Hile spoke with GlobalSpec about his company’s marketing efforts and how they have changed over the past few years.

Events Industrial Marketing and Sales Marketing, General

Three Tactics that Belong in Your Marketing Mix in 2010

The 2010 economy is showing signs of recovery and suppliers must apply marketing pressure to generate prospect interest and win their share of new business. This year, make sure you have these three tactics in your marketing mix, each of them effective for connecting with an industrial audience where they are looking for products, services, and suppliers—online.

Events Industrial Marketing and Sales Web Sites – Design & Usability

Take Online Events to the Next Level

Almost everyone is comfortable interacting online today. People attend Webinars and online tradeshows, earn online university degrees, comment on blogs and rate products, and engage in social marketing such as Facebook, Twitter and LinkedIn.

Industrial professionals are no different. Your customers and prospects have largely migrated online for work-related purposes. And online events are one of the most effective ways to engage and interact with your target audience.

Online events such as online tradeshows benefit both you as a marketer and your audience who is seeking information about suppliers, products and services.

Events Industrial Marketing and Sales Marketing, General

Find out Top Marketing Strategies for the Year Ahead

If you missed GlobalSpec's webinar on Preparing Your Company for Success in 2010: Proven Marketing Strategies for Successfully Emerging from the Economic Downturn you can click here to view the archived event.

Listen to one manufacturer's tactics for weathering the downturn.  James Stanaway of Epilog Laser will talk about how they are using online marketing to come out of the recession stronger. 

Hear from GlobalSpec's Chris Chariton on the four proven strategies to employ now to strengthen you company for the year ahead.  View archive.

Events Industrial Marketing and Sales Market Research Marketing, General

Complimentary Webinar: Preparing Your Company for Success in 2010

In challenging times, many companies are unable to increase their marketing investments or are forced to cut marketing spending.  The important question to ask during a downturn isn't whether the economy will recover – it always does.  But will your marketing efforts support your company when the economy begins to grow again?

Join us on Thursday, November 12 at 2:00 p.m. Eastern time to learn more about how to successfully emerge from an economic downturn better positioned for future growth, including:

  • The reasons and ways your target audience relies on the Internet, featuring results from our latest surveys of engineering, technical and industrial professionals;
  • How suppliers like you are using marketing to reach this audience, in light of challenging times;
  • Four proven strategies for helping your company successfully emerge from the economic downturn;
  • How one company adjusted their marketing plans to help them achieve company goals;
  • And more.

This brief, information-packed online session will be presented by industrial marketing experts Chris Chariton, vice president of marketing services and product management for GlobalSpec, and James Stanaway, director of marketing for Epilog Laser.

Register today for this informative event and learn how to successfully emerge from an economic downturn better positioned for future growth.

Events Industrial Marketing and Sales

B2B Marketing Summit Presentation: Lead Generation Success

Earlier this week GlobalSpec's Chris Chariton, Vice President of marketing services and product management, and lead management consultant Mac McIntosh presented at Marketing Sherpa's B2B Marketing Summit in Boston. The presentation was well received, and generated much interest. The slides be found here.

Chariton spoke about how GlobalSpec was able to generate more high quality leads and deliver those leads faster to their sales team. For example, leads used to be delivered to sales in about two weeks' time, but after GlobalSpec's aggressive initiative, they were able to cut that time down to 24 hours.  

The presentation also covered lead generation and management best practices that GlobalSpec was able to apply, the keys to its success at getting those best practices implemented, and some of the lessons learned along the way. Mac spoke about how GlobalSpec was able to increase their lead generation numbers by creating additional offers despite a limited budget by re-purposing existing content, pulling apart current offers and updating older pieces.

Learn more about these tactics and how GlobalSpec was able to achieve the buy-in from upper management as well as other departments, whose help was crucial to getting their goals accomplished.

Events Industrial Marketing and Sales Marketing, General

Join Us: Reception and Online Marketing Briefing in Chicago

Are you in the Chicago area, or will you be attending Design & Manufacturing Midwest later this month?

Join GlobalSpec for a complimentary cocktail reception and brief presentation on Wednesday, September 23 to learn more about how to successfully emerge from an economic downturn better positioned for future growth.  Chris Chariton, vice president of marketing services and product management for GlobalSpec, and James Stanaway, director of marketing for Epilog Laser, will discuss:

  • The reasons and ways your target audience relies on the Internet;

  • How suppliers like you are using marketing to reach this audience, in light of challenging times;
  • Proven strategies for helping your company successfully emerge from the economic downturn;
  • And more!

Register today to reserve your space for this event.  Here are the details:

When: Wednesday, September 23 – 4:00 p.m. – 6:00 p.m.
Location: Embassy Suites Hotel O’Hare-Rosemont
Register online at www.globalspec.com/marketingevent 

Events Industrial Marketing and Sales

GlobalSpec and Mac McIntosh to Speak at Marketing Sherpa Summit

GlobalSpec's Chris Chariton, Vice President of marketing services and product management, and lead management consultant Mac McIntosh will be presenting at Marketing Sherpa's B2B Summitin Boston.  The presentation on October 6th is called Taking Lead Generation to the Next Level: One B2B Company's Success Story.

The case study covers how GlobalSpec generated more high quality leads for the sales team and delivered those leads faster.  Topics will include lead generation and management best practices that GlobalSpec was able to apply, the keys to its success at getting those best practices implemented, and some of the lessons learned along the way. 

As a presenter, GlobalSpec can save you $400 with this special discount that expires on September 11. 

Attendees of the Taking Lead Generation to the Next Level session will learn:

  • How to gain internal buy-in to insure success
  • Low cost, easy ways to create new content for lead generation
  • How to generate more leads by focusing on audience relevant topics including today's challenging economy
  • How to further qualify leads without sacrificing quantity

The B2B Summit covers two days packed with speakers and addresses the top B2B marketing challenges.

Events Industrial Marketing and Sales Marketing, General