The report tackles, among other topics, tips for managing email and aligning it with the holistic customer experience. Among their findings:
Amber Cooleen, IEEE GlobalSpec’s Senior Director of Audience Development, and Linda Uslaner, Senior Director, Product Management recently contributed to eMarketers latest report “Email Marketing StatPack 2018: Benchmarks and Trends."
Follow these best practices to create compelling and noticeable e-newsletter advertisements that encourage readers to take action.
Engineers and technical professionals overwhelmingly find value in work-related emails and e-newsletters from publications and vendors, according to new research from IEEE GlobalSpec Media Solutions and TREW Marketing, “Smart Marketing for Engineers.” The survey of technical professionals of all ages and from all regions in the world uncovered a number of compelling findings that should... Continue Reading →
We’ve all heard “facts” about B2B marketing that are based on misconceptions or assumptions. You might have read or heard that something is true when in fact research data or your own analysis can prove that it’s not. Basing your marketing decisions on myths can lead to subpar results. To help you improve your marketing... Continue Reading →
Don Lesem, IEEE GlobalSpec’s Vice President and Chief Design Offer, recently contributed to eMarketers latest report “Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance.” You can view the entire report here. Other personalization tactics used by US marketing executives, according to an April 2017 survey from OneSpot and The Relevancy... Continue Reading →
GlobalSpec's own Linda Uslaner, Director of Product Management, was interviewed for eMarketers latest report "Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance." You can view the entire report here. Sustaining and growing subscriber lists is another aspect of email marketing that’s also improved. A July 2016 poll from software services... Continue Reading →
The results are in! Content Marketing Institute recently released the research report, “Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.” Sponsored by Engineering360 Media Solutions, the report proclaims: “In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results reveal the most progress they’ve made thus far. The fact... Continue Reading →