Last month, the Maven wrote a post offering tips for writing and producing long-form marketing content, such as white papers and research reports. This month, we’ll explore short form. If long form is anything over 1,000 words, then short form is anything less. The majority of marketing content your company produces is likely short form,... Continue Reading →
Earning a click-thru on a marketing email is a badge of honor. It ranks higher than an email open and is a measure of an engineer’s engagement with your content and your skills as a marketer. With upcoming changes Apple will be implementing to protect user privacy (see companion article), clicks will take on even... Continue Reading →
Source: primestockphotograpy - stock.adobe.com Apple’s recent announcement about protecting users’ privacy has marketers wondering about the implications for their email marketing efforts. Some pundits are declaring the end of email marketing, while others are mostly shrugging off Apple’s maneuvers. Nothing is scheduled to take effect until September when a new version of the Apple operating... Continue Reading →
Given the current climate, more emails are being sent and inboxes are even more crowded than usual. You have to really stand out in order to get your audience to pay attention.
The leading marketing challenge is a lack of marketing resources—in terms of dollars, people and time. It’s up to marketers to find ways to stretch their budget and meet their marketing goals. Here’s what you can do.
Always keep the number one rule of email in mind: Relevancy drives engagement. Each of these fundamentals forces you to think about relevancy, with the ultimate goal of increasing engagement.
Email is one of the industrial marketer’s top marketing tactics. But there’s also email fatigue setting in among your audience.