You might have noticed that a lot more manufacturers are talking about sustainability: both their own sustainability initiatives and how their products and services help customers pursue sustainability efforts.
This dilemma created by a shifting engineering workforce offers marketers an opportunity to become a valuable contributor in helping their customers preserve institutional knowledge.
Most industrial marketing and sales professionals know that engineers have moved online to complete much of their buying process.
That leaves a significant gap in some companies. Marketers can be a valuable contributor in helping their customers preserve institutional knowledge. Here’s how:
Almost everyone around the world has been impacted by the coronavirus, and engineers are no exception. In the forthcoming “2021 Pulse of Engineering” survey, GlobalSpec asked engineers three key questions about the coronavirus. Here are their responses.
A prospect could be anywhere in their buy cycle when they first reach out to your company, but few of them are ready to make a purchase decision at that point. That’s why lead nurturing is so essential to your marketing success. You must be able to keep your prospects interested, encourage them along their buying journey, and pass them off to your sales team when appropriate. That’s lead nurturing in a nutshell.
When looking at these findings, a number of differences between electronics engineers and those engineers working in other industries are evident. For manufacturers that market to this sector, the findings should shape how you communicate with this audience.
Your goal is to make sure that when engineers move, they take you with them. How can you do this? By making your company so valuable to them that they couldn’t imagine starting a new job without your company as their ally.
It stands to reason that the better you know the mindset and working conditions of your target audience, the better you can communicate with them in a relevant and meaningful way. GlobalSpec recently conducted its fourth “Pulse of Engineering” survey to gain knowledge about engineers’ work habits, the pace of engineering and their work environment.... Continue Reading →
Here’s how to help your current and prospective clients by satisfying their need for knowledge.