The majority of manufacturing content marketers (52 percent) say that their organizations are extremely/very committed to content marketing, with another 40 percent saying they are somewhat committed, according to “Manufacturing Content Marketing 2019”, a research report authored by the Content Marketing Institute and Marketing Profs.
Content marketing might be the single most important marketing activity in the industrial sector. Notoriously wary of sales pitches and promotions, engineers and technical professionals seek relevant, educational content to help them make smart, informed buying decisions. They gravitate toward manufacturers and suppliers who can provide this content.
Back in 2015, Microsoft issued a famous report stating that a consumer’s attention span is less than that of the average goldfish. Judging by the content we often see circulating - quick-hitting listicles, 240-character social media posts, Snapchats and Instagram stories that vanish – the report seems to ring true. But while attention spans may be shrinking,... Continue Reading →
Let’s start with some good news. The majority (52 percent) of manufacturing marketers are extremely or very committed to content marketing, according to “Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends”. Most marketers understand that their customers seek relevant, educational information from suppliers. This information helps them do their jobs better and make more confident purchasing... Continue Reading →
The Marketing Maven also recently conducted a brief, five-question survey of its readers to ask how their organizations are handling content marketing. Here are some of the key findings:
However, despite the popularity of content marketing, many marketers struggle to continually come up with fresh content to fuel their efforts. That’s why we’ve put together this list of five ideas that could spark your imagination and give a boost to your content marketing.
Your goal is to make sure that when engineers move, they take you with them. How can you do this? By making your company so valuable to them that they couldn’t imagine starting a new job without your company as their ally.
Here’s how to help your current and prospective clients by satisfying their need for knowledge.
Engineers and other technical professionals have more discovery resources at their disposal than ever before. They are exposed to more suppliers in their search for products, services, and information.
That makes your job harder, but you can rise above your competitors. Here’s how.
Next to search engines, supplier and vendor websites are the sources engineers use most when seeking information on the latest engineering technologies, industry trends and products. This is just one revelation from a new survey from IEEE GlobalSpec and TREW Marketing, “Smart Marketing for Engineers.” It’s hard to overstate the importance of your online presence... Continue Reading →