The Five “Bonus Benefits” of Content Marketing

The majority of manufacturing content marketers (52 percent) say that their organizations are extremely/very committed to content marketing, with another 40 percent saying they are somewhat committed, according to “Manufacturing Content Marketing 2019”, a research report authored by the Content Marketing Institute and Marketing Profs.

Key Statistics Reveal the State of Content Marketing

Content marketing might be the single most important marketing activity in the industrial sector. Notoriously wary of sales pitches and promotions, engineers and technical professionals seek relevant, educational content to help them make smart, informed buying decisions. They gravitate toward manufacturers and suppliers who can provide this content.

Achieving Success with Long-Form Marketing Content

Back in 2015, Microsoft issued a famous report stating that a consumer’s attention span is less than that of the average goldfish. Judging by the content we often see circulating - quick-hitting listicles, 240-character social media posts, Snapchats and Instagram stories that vanish – the report seems to ring true. But while attention spans may be shrinking,... Continue Reading →

Why You Need a Documented Content Marketing Strategy – and How to Get it Done

Let’s start with some good news. The majority (52 percent) of manufacturing marketers are extremely or very committed to content marketing, according to “Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends”. Most marketers understand that their customers seek relevant, educational information from suppliers. This information helps them do their jobs better and make more confident purchasing... Continue Reading →

5 Ways to Give Your Content Marketing A Boost

However, despite the popularity of content marketing, many marketers struggle to continually come up with fresh content to fuel their efforts. That’s why we’ve put together this list of five ideas that could spark your imagination and give a boost to your content marketing.

How to Rise Above Your Competitors

Engineers and other technical professionals have more discovery resources at their disposal than ever before. They are exposed to more suppliers in their search for products, services, and information.

That makes your job harder, but you can rise above your competitors. Here’s how.

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