How to Use Content to Ease the Pressure on Engineers

The annual “Pulse of Engineering” survey published by GlobalSpec has long underscored the pressures faced by engineers as they do their jobs. This year’s report reveals that that these existing pressures have combined with the impact of the coronavirus to create even more challenges for engineers to face.

Tips for Marketing During Challenging Times

Your plan was set in place and the marketing machine was humming along, but then uncertainty set in.  You suddenly find that external factors you simply cannot control, such as the economy or the impact of the coronavirus, are Your instinct might be to pull back from marketing during difficult times, but this is unlikely to be the best strategy. Cut back and you could lose market share to competitors or you begin to fall behind leading to a downward spiral. Instead, when faced with external challenges, you need to find ways to adjust your current marketing plan to be more effective. Your mantra should be to “Prepare not panic.” Here are some tips:

What to do About Tradeshows

With many tradeshows and conferences being cancelled or postponed due to the coronavirus pandemic, industrial marketers are facing significant disruptions to their marketing plans. An IEEE GlobalSpec survey conducted in the earlier days of the coronavirus outbreak found that 56 percent of marketers said the shows they planned to attend or exhibit at have been cancelled. Thirty-eight percent had cancelled their own plans. Those percentages can only be higher now.

Content Creation and Distribution: 5 Best Practices for 2020

Manufacturing marketers are taking a more strategic approach with their content marketing and are gaining confidence in communicating complex content. In addition, many are reporting success with their overall approach to content marketing, according to the research report “Manufacturing Content Marketing 2020: Benchmarks, Budgets and Trends” produced by the Content Marketing Institute and sponsored by IEEE GlobalSpec. One key area covered in the report is content creation and distribution. Manufacturers were surveyed about their processes, and the results reveal a number of best practices manufacturers should adopt to help improve their content marketing efforts in 2020.

What Engineers Want from Your Website

For any industrial company, your website is your most important marketing asset. With engineers conducting the majority of their buying research online before contacting your company, a prospect is sure to visit your website in hopes of discovering information they are looking for.

New Research on How Manufacturers Use Content Marketing

The Content Marketing Institute (CMI) recently released the results of its annual survey, “Manufacturing Content Marketing 2020: Benchmarks, Budgets and Trends. The results are encouraging in many ways—manufacturers are becoming more strategic as content marketers and many are reporting more success. However, challenges remain, and manufacturers must continue to up their content marketing game to achieve their goals.

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