How to Avoid Content Marketing Mistakes

Seventy-three percent of B2B companies have a content marketing strategy, according to “B2B Content Marketing – Budgets, Benchmarks, and Trends,”  a research report produced by the Content Marketing Institute. Content marketing—a popular and effective marketing strategy—has taken on an even larger role since the beginning of the pandemic, when many in-person events and meetings were... Continue Reading →

Video Content that Engineers Value

The cardinal rule in content marketing is to engage your audience quickly. If you don’t, they will click away. It may seem ruthless, but this is the nature of a fast-paced world and short user attention spans. That’s why video content can be such an effective marketing tool. Good videos capture attention. They are faster,... Continue Reading →

How to Master Short-form Marketing Content

Last month, the Maven wrote a post offering tips for writing and producing long-form marketing content, such as white papers and research reports. This month, we’ll explore short form. If long form is anything over 1,000 words, then short form is anything less. The majority of marketing content your company produces is likely short form,... Continue Reading →

Tips for Mastering Long-Form Content

The vast majority of web content is short: listicles of a few hundred words, Snapchats that disappear, tweets with character limits, web pages with more images than the copy. And yet, long-form content—typically 1,000 words or more—is extremely important to both industrial marketers and their audience of engineers and technical professionals. You might be able... Continue Reading →

Seven Ways Content Can Make You More Competitive

The rise of the digital era has in many ways increased competition in the industrial sector and leveled the playing field between small and large companies. Smaller companies with a robust online presence have more opportunities than ever to attract an engineering audience, while larger companies can defend their brand and market positions. But one... Continue Reading →

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