How do industrial marketers measure the success of their marketing initiatives? Reply

Sales attributed to marketing campaigns, customer acquisition and leads are the top three measures of success for industrial marketers.

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4 How do you measure success of marketing initiatives

IHS Engineering360 Media Solutions recently conducted its annual Trends in Industrial Marketing Survey of marketing and sales professionals in the industrial sector.

The online survey addressed the marketing trends, challenges and expenditures within the engineering, technical, manufacturing and industrial communities. This research report analyzes and presents the results of the survey, and offers recommendations to industrial marketers to help them allocate their budget, develop a sound marketing strategy, and plan effective programs and campaigns.

Download your complimentary copy of the report.

What do Industrial Marketers Consider the Biggest Challenge in their Profession? Reply

Generating leads for sales and measuring the ROI of marketing efforts are the main challenges industrial marketers face.

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2 biggest marketing challenge

IHS Engineering360 Media Solutions recently conducted its annual Trends in Industrial Marketing Survey of marketing and sales professionals in the industrial sector.

The online survey addressed the marketing trends, challenges and expenditures within the engineering, technical, manufacturing and industrial communities. This research report analyzes and presents the results of the survey, and offers recommendations to industrial marketers to help them allocate their budget, develop a sound marketing strategy, and plan effective programs and campaigns.

Download your complimentary copy of the report.

Marketing Chart: Technical Professionals with Social Media Accounts, 2010-2013 Reply

For the recent Social Media Use in the Industrial Sector research report, technical professionals were about the platforms where they have accounts.

In 2013, 74 percent are on LinkedIn, 61 percent had an account on Facebook, 41 percent have signed up for Google + and 17 percent are on Twitter.

Over the years, however, LinkedIn has surged in popularity and Google + is on the rise while Facebook and Twitter have remained flat.

Technical Professionals With Social Media Accounts 2010 13

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Marketing Chart: At which stage of the buy cycle, do technical professionals contact a vendor Reply

For the Digital Media Use in the Industrial Sector research report, technical professionals were asked about when they contact a vendor.

Fifty-six percent of technical professionals don’t contact a vendor until they reach at least the comparison & evaluation stage of the buy cycle. Nineteen percent don’t contact the vendor until they are ready to make a purchase.

Buyers are relying on digital resources to discover and research information about products, services and suppliers, and to narrow down their options before even getting a vendor involved, which means you must be found in the early stages of the buy cycle to be on a buyer’s short list.

contact with vendor
 

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Marketing Chart: How much time do technical professionals spend on the Internet for work purposes Reply

For the Digital Media Use in the Industrial Sector research report, technical professionals were asked about how much time they spend on the Internet for work-related purposes.

More than half of this audience spends at least six hours on the Internet for work.

time on internet
 

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Marketing Chart: How Will the Emphasis of Your Marketing Team Change Over the Next Five Years? Reply

For the 2013 Trends in Industrial Marketing research report, industrial marketers were asked to look ahead and tell how the emphasis of their marketing teams will change over the next five years.

The biggest shift will be a stronger focus on the customer followed by content creation and distribution, brand awareness and digital marketing initiatives.

emphasis change chart sm
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