Category: Buy Cycle

  • How to Match Content to Stages of the Buy Cycle

    Through research and direct experience, we’ve learned a lot about the engineering buy cycle. According to the GlobalSpec “Industrial Buy Cycle Study,” a buy cycle averages 12 weeks in length, is continuously beginning anew, and consists broadly of three stages: Research & Analysis, Comparison & Evaluation, and Purchase. Here’s what else we know: • Supplier […]