This year, Maven readers got down to brass tacks. You were focused on learning new skills like SEO, as well as improving your strategies, like measuring and proving the ROI of your marketing programs. As always, you’re focused on your plans and programs, even tweaking them throughout the year. If you read the Maven regularly, you’ll know that we’re committed to leaving no stone unturned in the marketing world — from SEO to content creation to programmatic advertising and more.
If you missed any of our most popular articles, now’s the time to take them in. Even our most loyal readers will find them valuable on a second read. In the coming year, we look forward to offering you more marketing insights and expertise. All of us at the Marketing Maven wish you the best both personally and professionally in 2019.
SEO Basics All Marketers Should Know
There are some basic SEO tactics that almost every industrial company should deploy to help improve their rankings. Let’s look at each one of these in turn and how they can help improve your SEO rankings.
5 Tips for Measuring Marketing ROI
To improve your ability to measure ROI—and to gain the insight you need to make meaningful adjustments to your marketing programs—follow these tips.
Give Your 2018 Marketing Plan a Final Tune-Up
Whatever point you’re at in your 2018 marketing planning, the “2018 Industrial Marketing Planning Kit” can help. This guide offers advice, tools and tips to efficiently target your audience of engineers and technical professionals and get the most out of your marketing efforts.
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