Email Needs to Align With Your Larger Marketing Goals

Amber Cooleen, GlobalSpec’s Senior Director of Audience Development, and Linda Uslaner,  Senior Director, Product Management recently contributed to eMarketers latest report “Email Marketing StatPack 2018: Benchmarks and Trends.”

You can view the entire report here.

eMarketer’s Emali Marketing Statpack 2018: Benchmarks and Trends report features the latest data and trends for the email marketing landscape, as well as interviews from industry experts and brands.

The report tackles, among other topics, tips for managing email and aligning it with the holistic customer experience. Among their findings:

• Email marketers top challenges include staffing and resource constraints, poor coordination between other departments and channels, and bad strategy or leadership.
• Email has become part of the larger marketing team’s efforts
• In-house markters worldwide dedicate the most time to email design and content, vs. transmission, reporting,  or strategy and planning

You can view the entire report here.