Here are some of the more insightful and informative blog posts and articles we came across this week. If you have others to share, post them in the comments section below.

Happy Reading!

Be the Content Tortoise, not the Hare
ContentPlus
Good tips on measuring the success of a long-term content marketing strategy.

4 Steps to Building an Engaging Presence on Social Media
Social Media Examiner
If you can master the first step, the rest of the process will be much easier.

Creating Content For Your Users That Will Also Get You Links
Search Engine Land
How to develop content for your customers that will also attract a broader audience including your prospects.

5 Reasons to Start Content Marketing Now
Ragan’s PR Daily
If you haven’t already (and why haven’t you?), here are some good reasons to start content marketing now.

The One Mistake Standing Between You and Successful Content Marketing
Content Marketing Institute
There is one mistake that marketers make that keeps them from producing successful content marketing. The good news is, it’s easy to fix.
 

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