For the Digital Media Use in the Industrial Sector research report, technical professionals were asked about when they contact a vendor.

Fifty-six percent of technical professionals don’t contact a vendor until they reach at least the comparison & evaluation stage of the buy cycle. Nineteen percent don’t contact the vendor until they are ready to make a purchase.

Buyers are relying on digital resources to discover and research information about products, services and suppliers, and to narrow down their options before even getting a vendor involved, which means you must be found in the early stages of the buy cycle to be on a buyer’s short list.

contact with vendor

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