A recent MarketingSherpa article noted ways to utilize social reinforcement in e-mails. What caught my interest was that each of the examples of social reinforcement added an aspect of interactivity to the e-mail. Examples in the article include integrating Facebook contacts into the e-mail, incorporating a live feed into the e-mail, and having dynamic content that updates based on recipient responses. Each of these methods represents a step up from the common tactics of including links to your company’s social media platform pages, or links for sharing the article. We’d like to hear back from you if you’ve seen an e-mail utilizing some of these social reinforcement techniques or if you currently use them in your e-mails.

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