A great how-to article I recently read on the MarketingSherpa outlines 9 tactics to help you get the most out of your B2B social media presence. The article references three experts in this field and their recommendations for a social media campaign from goal-setting and testing to lead generation.
One tactic I found to be most helpful is to combine your social media advertising with your other marketing initiatives (in this case they mentioned email marketing). As you know, social media is a fantastic way to brand your company and build relationships with your audience, but it’s most powerful when paired with the other elements in your full marketing plan. And keeping your message consistent across all of your communications is always most effective.
We’ve also discussed use of social media, along with 6 other digital trends, here.