We recently posted an article, Tips For Segmenting Your E-mail List, designed to offer helpful advice for sending the right message to the right people in your database. However, if you are looking to grow your database you may want to check out Adam T. Sutton’s newest MarketingSherpa Blog entry.
Titled “Email List Growth: Finding low-cost and no-cost ways to grow your database,” this article gives some real-life examples that show how companies use existing channels to grow their lists. You can read the details here.
What tactics do you use to stimulate growth in your database?