As marketing mavens, of course we can think of more than five resolutions to stick to, but let’s be realistic. Change is tough.
#1 Spend less time planning and more time reviewing. Often, we get so wrapped up in what we need to do that we forget to understand the results of what we’ve already done.
#2 Synergize to optimize. Go out to lunch with your sales team on a regular basis. Stay fresh with what’s really being said out there.
#3 Make some mistakes. Get your hands dirty with testing new ideas.
#4 Avoid repeating them. This will take some true reflection, but growth is the point.
#5 Wear the right shoes. Make sure that they look an awful lot like the pair your prospects and clients are wearing this year.
Share your resolutions with us. We need to go shoe shopping…..
#6 you don’t have to go it alone
Market leaders know what they know, and what they do not know. If they have a problem in an area that is not their competency, they seek help as I discuss in my blog http://www.nosmokeandmirrors.com/2010/12/03/leader-you-dont-have-to-go-it-alone/
Far too many struggle to find answers while revenue is slipping out of their sales funnel. If you need help in 2011, ask!
Mark Allen Roberts
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Great point. Going it alone is often a result of not knowing all of the resources available. From blogs to white papers on subjects and industries that you and your company care about. A tiny bit of ‘asking’ will result in a tremendous resource of information.
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