As you enter the 2011 planning season, you will likely find yourself evaluating what did and did not work in your 2010 demand generation efforts. Did you hit targets? Were conversion goals achieved? Did you attract as many new prospects as you needed? The truth is, B2B marketing requires a wide range of skills, strategies and tactics to rise above and out-market the competition.
Join a group of marketing visionaries as they share their secrets to attracting, engaging and converting qualified marketing leads at a Demand Generation Summit on Thursday, November 18.
The summit lineup includes sessions on lead scoring, lead nurturing, using rich media to drive demand, and building relationships between marketing and sales. Plus, join GlobalSpec Vice President of Supplier Marketing & Marketing Services Chris Chariton and Frost & Sullivan Director of Global Marketing Naylor Gray, as they present “5 Guidelines for Creating a Successful Content Strategy” at 3pm Eastern time. This session will give you valuable insight and tips on how to create a successful content strategy, including the importance of content in B2B marketing, questions to ask when creating a content strategy and how to conduct a content audit.
Start the 2011 planning season with an understanding of the strategies, channels and technologies required to dramatically improve marketing’s performance across the entire sales and marketing funnel. Register now.