GlobalSpec just released its 2010 Industrial Indicator Survey white paper – and the news is encouraging. All indications point to cautious optimism in the marketplace – a nice change from last year’s Survey results.

This paper shares the results of our 9th Industrial Indicators Survey – which provides an understanding of how current U.S. economic conditions are impacting organizations in the manufacturing sector. For example, some of the highlights are:

  • 51% stated their company’s 2010 revenue will be higher than 2009 revenue, a large percentage increase over the 24% who reported increased revenue in 2009 over the previous year.
  • 67% stated their company is on or ahead of target for revenue projections set for 2010.
  • 18% of companies have increased headcount in 2010, more than triple the 5% that increased headcount in 2009; 15% have increased overtime, compared to only 6% that increased overtime in 2009.

The survey paper also offers practical recommendations for you can use to tailor your marketing programs based on how your own audience is behaving. Specifically, the paper reveals:

  • How the buying habits of customers changed in the past year
  • What the biggest concerns facing companies within the industrial sector are
  • How can you adjust your marketing dollars to match what your customers are doing

Read the full report here and share your own insights and thoughts with us on what the results could mean for your company.
 

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