Frost & Sullivan recently released "The Evolution in Online Marketing: Solutions for Reaching the Industrial Audience." This white paper details solutions for meeting the needs of engineering, technical and industrial professionals online – highlighting how and why the industrial marketing landscape has shifted online; the needs, demands and expectations of this audience in the product discovery process; and the choices that manufacturers have to capture and retain their target audience online.
Key topics include:
- Your target audience's methods of online search for products
- Needs and preferences throughout the industrial buy cycle, including research, comparison and consideration, and procurement
- Best practices in providing solutions to – and connecting with – your prospects
With the Internet changing the way industrial buyers identify, research and choose products and services, it's more important than ever for marketers to keep these needs and preferences top-of-mind. Download this white paper for valuable insight and information for marketers, sales professionals and executives in the industrial sector.