Is Social Media here to stay as a form of online marketing? According to B2B's 2010 Study: "Marketing Budgets 2010: Effectiveness, Measurement and Allocation,” it appears so, at least for this year. And this is the case even though less than 20% of participants in this study say they can effectively measure their return. In fact more than 65% say they are planning to increase their investment in social media. 

One reason for this, aside from the growing trend towards online and away from traditional marketing, is that it allows businesses of all sizes to get in the game. Social Media, although not as easy to control as other forms of marketing, is extremely cost effective – acting as an equalizer in some ways for smaller businesses. Generally the only resource needed is time and it's a great way to get the word out about company news, product launches, events, etc. Does your business have a Social Media strategy? And if so, do you plan on maintaining it throughout 2010?

One comment

  1. I wonder if “Marketing” is the right owner for social media? I think the scope of social media covers every aspect of an organizations activities from product development, product management, consumer research, marketing etc. I think every aspect of the value network is effected by social media so I think the most successful companies are going to be thinking about social media at a more strategic and holistic level.

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