When planning marketing programs, industrial marketers want to know what the statistics are behind a proposed online marketing program.

However, to comprehend what these statistics really mean, a marketer must understand a few key components about how these statistics are derived.

We all know the basics of Web statistics: number of visits, unique visitors, and page views. This specific data helps us to understand the size of the target audience we can reach by advertising on a particular Web site.

An additional piece of information that is really key – yet seldom understood – is what it means when a Web publisher refers to data from third-party Web traffic estimators.

Learn the important facts behind third-party traffic estimation - Read the full white paper, “The Marketer’s Dilemma: Estimating Traffic on Web Sites for Online Advertising Purposes“.