GlobalSpec's Chris Chariton, Vice President of marketing services and product management, and lead management consultant Mac McIntosh will be presenting at Marketing Sherpa's B2B Summitin Boston.  The presentation on October 6th is called Taking Lead Generation to the Next Level: One B2B Company's Success Story.

The case study covers how GlobalSpec generated more high quality leads for the sales team and delivered those leads faster.  Topics will include lead generation and management best practices that GlobalSpec was able to apply, the keys to its success at getting those best practices implemented, and some of the lessons learned along the way. 

As a presenter, GlobalSpec can save you $400 with this special discount that expires on September 11. 

Attendees of the Taking Lead Generation to the Next Level session will learn:

  • How to gain internal buy-in to insure success
  • Low cost, easy ways to create new content for lead generation
  • How to generate more leads by focusing on audience relevant topics including today's challenging economy
  • How to further qualify leads without sacrificing quantity

The B2B Summit covers two days packed with speakers and addresses the top B2B marketing challenges.

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