As blogging gets more and more mainstream, many industrial marketers are stepping up and answering questions on various blogs. All of this leads to one important question –

    What should you say? What should you avoid?

Rule #1 – Use common sense. Authoring blog material is published for everyone to read. Your boss, your boss's boss, your mother.

Rule #2 – Ensure that you are speaking as an expert on the subject. If you have something worth contributing, great! If not, you may be doing more damage than good.

Rule #3 – Identify yourself. If you are blogging on behalf of your company, be sure to mention it.

Rule #4 – While blogging has become informal, it's easy to be a little too informal. Put your best foot forward.

Rule #5 – Read your post before you press submit. If you can't understand it without reading the entire string, work on your answer before publishing.

Rule #6 – Use spell check. Your post represents your professional opinion, as well as your education. 

One comment

  1. Great reminders. It’s amazing what people will write, (apparently) without thinking of the ramifications.

    And, now, I’m sitting here, wondering if the “apparently” should be in parenthesis … or even included at all.

    Sooo, I guess it’s also possible to *overthink*, but that’s still no excuse for not carefully reviewing and evaluating what you write.

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