As blogging gets more and more mainstream, many industrial marketers are stepping up and answering questions on various blogs. All of this leads to one important question –
What should you say? What should you avoid?
Rule #2 – Ensure that you are speaking as an expert on the subject. If you have something worth contributing, great! If not, you may be doing more damage than good.
Rule #3 – Identify yourself. If you are blogging on behalf of your company, be sure to mention it.
Rule #4 – While blogging has become informal, it's easy to be a little too informal. Put your best foot forward.
Rule #5 – Read your post before you press submit. If you can't understand it without reading the entire string, work on your answer before publishing.
Rule #6 – Use spell check. Your post represents your professional opinion, as well as your education.