The June 15 issue of Time magazine featured the cover story, "How Twitter Will Change the Way We Live" by Steven Johnson. In it, he discusses how Twitter has a depth that goes beyond the 140-character messages that it allows users to publish – resulting in user-to-user engagement and conversation, and the sharing of links to articles, videos, Web sites and anything else of interest to an audience.
Johnson also explains how Twitter will ultimately help shape news, search and advertising, stating, "In fact, every major channel of information will be Twitterfied in one way or another in the coming years…" Of particular interest to companies, the article provides a glimpse into how the future of Twitter may result in a greater level of interaction and engagement between businesses and their customers.
Definitely a worthwhile read for anyone interested in learning more about Twitter, its roots and its future. Check it out here.