Synergizing your marketing tactics isn't always organic. It may seem irrelevant in today's market – with intense focus on what will help grow 'the bottom line' – but it's actually a best practice with proven results. Increasing your frequency and reach, synergizing your marketing efforts keeps each tactic working for each other – helping to solidify your messaging in the minds of your target audience.

Rethink how you can repurpose and cross-promote your marketing materials and activities. If your mind isn't coming up with immediate ways to do this – fear not.

  • Tradeshow season is here – Make sure you promote your company online webinars and upcoming tradeshow appearances. Engage in a conversation about them and sign them up for your webinar or an appointment at your next tradeshow.
  • Company e-Newsletters – an obvious opportunity to promote your products and services, but what about white papers, technical articles and webinars? Positioning yourself as an expert in your field of focus makes you credible to your target audience.
  • Webinars – Record them and post them to your website. It's a great way to keep relevant content alive.

For more marketing ideas, subscribe to the Marketing Maven e-Newsletter. Learn what's working in industrial marketing today and how to take advantage of online marketing.

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