While building content for your site is an important optimization strategy; you can't count on content to purely drive traffic.

Justilien Gaspard, an independent consultant who focuses on organic search, has written a series of articles on building newsworthy content. In the this week's article, Create Something Newsworthy, Part 3 — Promotions he offers tips to promote your content.

He began the series with Create Something Newsworthy — Branding, Marketing, Links and continued it in his post Create Something Newsworthy, Part 2 — Testing.  

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